In November I asked some Canadian Christian musicians how
the pandemic is affecting them. A short story about their responses appeared in
the December
5 Winnipeg Free Press. Here are their complete responses.
Steve Bell
Steve, who lives in Winnipeg, calls himself a Christian
contemplative singer and songwriter. He is a member of St. Benedict’s Table.
Visit his website at https://stevebell.com/
How has the pandemic affected you?
Concerts have been cancelled for well over a year (I
typically do about 100 a year.) When the pandemic hit in March, our first
thought was that we may not be able to do concerts again until the fall. Besides
regular concerts, we had to cancel a spring tour to Italy and teaching a summer
course with Malcolm Guite at Regent College. Quite quickly it became evident
that we needed to plan on how to survive until January 2021, which was unthinkable
when the pandemic first hit.
Now everything has been cancelled for 2021 including the CS
Lewis Summer Institute in Oxford this coming summer as well the rescheduled
summer course at Regent college. At this point we’re hoping to get back to
touring in 2022. So, we’ve lost our major revenue stream for at least two years.
CD sales are still somewhat significant for me because I
have an older demographic that still buys them, although sales have dropped
steadily as digital formats supplant traditional user habits.
Digital sales earn the artist only a tiny fraction of what
CDs did . . . so this is a rapidly declining revenue source.
Donations, however, are up significantly. Within a few weeks
of the lockdown we figured out how to get regular mini concerts up online that
streamed to Facebook and YouTube. We
haven’t charged for them, but folks have responded generously through a digital
“tip jar” (https://buymeacoffee.com/stevebellmusic)
and a donation portal on my website.
We’ve also accessed government assistance, which has helped enormously.
In the last couple of months, we launched an online media
channel (https://watch.eventive.org/stevebell)
which allows us to put up new pay-per-view feature-length concerts as well as
older concert videos and documentaries etc. that we’ve produced over the years.
I just released a 90-minute concert celebrating my new album
and plan to release a Christmas concert next month. In the new year we have
plans for various themed concerts (Valentines, Easter, Mother’s Day, Father’s
Day etc.) as well as releasing instructional videos for guitar enthusiasts and
teaching videos around my book series Pilgrim Year.
The impact spiritually and emotionally is hard to gauge.
Besides the anxiety we all have to manage, I am fundamentally a live performer
and so my primary area of gift requires gathering. I am learning to do online
performances, and folks seem to appreciate them, but there is little joy in it
for me. I feed off of an audience, and so, performing to a camera is a one-way
energy flow that leaves me rather drained.
I am having to learn to replenish in new ways which, for me,
has meant being disciplined to get out for extended walks by the river and
spending long periods sitting quietly in nature. With winter closing in
however, this resource too is vanishing.
And so, I’m really having to discipline myself to rise early
to pray and read. Reading has always been important for me, even more so now.
The difficulty though is the constant temptation to get sucked into the rapid-pace
news cycle online . . . or just mindless internet surfing because it’s easy.
What is the financial impact?
Beside what I’ve already said above, with some austerity
measures, donations, government helps and some new revenue from online innovations,
we’re somehow managing to stay ahead of the bank.
Government assistance, of course, will soon dry up, and it’s
hard to know if people’s generosity toward this work will continue as the
pandemic undermines their own financial security. But we’re managing so far. (By
we, I mean Signpost Music, which consists of myself, my manager Dave,
and two much needed support staff.)
What can people do to support artists during this time?
Every artist has a webpage or various social media
sights where you can find out what they’ve set up for listeners to help them.
Many have virtual tip jars like buymeacoffee.com or Patreon accounts or other
ways listeners can contribute. If you’re listening to the music, you should be
contributing to its cost.
Listeners need to understand that music platforms like
Spotify are wonderfully convenient, but of no financial help to the artist. A
song of mine got over a million plays on Spotify which yielded less than $20
for me. So . . . go ahead and use the platform, it’s a great platform, but please
find a way to support the artists you listen to.
|
Streaming calculator courtesy of Jon Buller. |
Also, if you still have a CD or record player, please use
them. We spend so much time and effort and money making sure our music has
great sonics. Digital platforms (listened to on cheap earbuds) aren’t able to
reproduce the fidelity of the recordings we actually make. It saddens me that
so few get to hear and appreciate the delicate, loving attention that goes into
this work.
What gifts or opportunities has the
pandemic brought?
The pandemic is forcing all of us to innovate. And this is a
good thing. We’re learning new skills as we come to better understand what our
core gifts are and how they can translate into new mediums.
By core gift, I mean the gift behind the music. I
continually ask myself, How does God love the world through me? Some of
us are encouragers, some are prophets, some offer praise, some offer prayers, others
offer delight or beauty or simple melodies so that the heart never has to be
without a hum.
An unanticipated gift for me was that I got to record my new
album without the constant disruption of heading out on the road. In 30 years
of doing this work I’ve never had that luxury. With this one I could get into
the headspace of recording and stay there throughout the whole project.
The result, for me at least, is an album that flows in an
easy manner that seems unique to this project. I hope others can hear that, but
I can at least. And I really enjoyed the process in a way I haven’t been able
to in the past.
What is your hope for the church
when the pandemic is over?
This pandemic, coupled with the election south of our
border, has been a true apocalypse. Apocalypse simply means to unveil,
or reveal. And we’re seeing some things about ourselves that is far less
than flattering; allegiances and ideological commitments that run in opposition
to the way of Jesus which is, fundamentally, the way of self-donating (kenotic)
love. I hope the church emerges chastened, humbled and re-newed to be
the good-news gift the world needs us to be.
Brian Doerksen
Brian, of Abbotsford, B.C, calls himself a contemporary Christian and modern
worship musician. He attends a Vineyard church. Visit his website at https://www.briandoerksen.com/
How has the pandemic affected you?
I started out 2020 with 45 concerts booked in Canada and Europe. All of
them were cancelled. I anticipate all live concerts in 2021 to be cancelled as
well.
What is the financial impact?
The financial impact has been significant as we lost the income from the
live concerts, as well, being that concerts is the primary place I sell CDs and
any merchandise, that’s another significant layer of loss. (Especially after we
had just ordered 2,000 CDs for the spring tour and paid for them and couldn’t
sell them).
Most of the buying public doesn’t realize that streaming pays the music
creators virtually nothing so even if that area is increasing it increases by a
few dollars a year.
Because over 50% of my income is still connected to church use of my
songs around the world (Canada, US, UK etc.) it didn’t wipe me out. And there
was some funding that came from the government to make up the losses.
What can people do to support artists during this time?
The most important thing people can do to support artists in this time
is to actually purchase music from the artist’s own webstore. Even if people
don’t use CDs anymore, they can purchase a digital version of our albums (if
people purchase that same album from iTunes the artist makes only about half of
that sale.).
Plus vinyl records are making a comeback (it’s the best physical format)
and I have 2 of my recent albums available in vinyl. https://www.briandoerksen.com/store
What gifts or opportunities has the pandemic brought?
One of the great benefits of the pandemic thus far has been slowing down
the pace of our life; by eliminating travel we are together more and just deepening
our family ties. Eating dinner together every evening. This has been really
good. More time with the family. More time at home.
For my work and music, the pandemic is helping me pivot and prepare to
do more online teaching seminars and song writing training. It looks like that
will be my focus in 2021. And because the touring was cancelled, I decided to
do a recording of hymns called ‘Hymns For Life’.
The audio is turning out
great, photo shoot is done and Roberta (in Winnipeg) is designing the artwork
and packaging. This Hymns album wouldn’t exist with the pandemic and it feels
like it may be one of my most resonant projects (release date March 2021) and
one of which I will be the most proud.
What is your hope for the church when the pandemic is over?
My hope for the church is that we become less focused on the institution
and buildings and more focused on relationships and spirituality that is rooted
where we live, with compassion and justice for all.
Honestly, I don’t how mega-churches that are program driven in large
buildings can survive much longer. Perhaps they will find a way. The church
always does, as long as she is willing to change, learn and adapt to what’s
happening in culture.
The beautiful thing about the gospel is it’s not about our programs nor
dependant on our buildings . . . it about sharing life with each other.
Our small church (Table Vineyard) in many ways hasn’t missed a beat
because of how we do church. We don’t have any staff, we don’t have a charity,
we don’t have a building (and we had none of these things before COVID-19.)
We are all volunteers and we simply do life together, supporting one
another, praying for one another as we share meals, go for walks together and
worship together in a way that incorporates some of the ancient practices of
the church while we maintain a relaxed informality.
I feel like this type of church is sustainable, and was the only type of
church I could be a part of after several intense church conflicts between 2006
& 2010 left me traumatized by so much of what church has become.
Thanks so much for your interest in us as artists. What we do is not
considered an essential service . . . but I can’t imagine my life without music
and I can’t imagine life without the music of several of the people on the list
that you sent this email to.
Carolyn
Arends
Carolyn, of Surrey, B.C. is a folk-pop/singer-songwriter who
attends an Alliance church. Visit her website at https://carolynarends.com/
How has the pandemic affected
you?
Many canceled events; inability
to work in the studio with other musicians during the early lockdown.
What is the financial impact?
I've definitely lost
significant income from canceled concerts. I'm probably in a bit different
position than most of the artists you are interviewing, however, in that,
after 20+ years of full-time music, I took a "day" job five years ago.
For this reason, I am not in a
position of relying on my music as my primary income. I have to say, though,
that I have been deeply concerned for my colleagues for whom music is their
full-time income. For them, this has been a financially devastating time.
What can people do to support
artists during this time?
I've noticed there are a lot of
crowdfunding campaigns right now. I am definitely trying to support as many of
them as I can and I urge others to do the same. I ran one on Kickstarter for two
new projects in the summer and the support I got there has made it possible for
me to create new music, which will be out early next year.
I'd say if there is an artist
whose work has meant something to you and you want to make sure they remain
able to create music, investigate what pathways are in place for you to support
them. That could look like a Kickstarter campaign, a Patreon or other ongoing
support mechanism, a tip jar on live streams, or simply buying their merch
online.
Also, don't underestimate how
much a quick email or direct message—just sharing what their music has meant to
you—can be an encouragement to your favourite artist.
What gifts or opportunities has
the pandemic brought?
For me, 2020 has actually been an
unexpectedly creative year. Way back when the pandemic first hit, I was
receiving the honour of having one of my songs ("Seize the Day")
being entered into the "Song Hall of Fame" at the Covenant Awards.
The in-person award show had to be canceled, but the organizers scrambled and
held it online.
During my acceptance speech, I
was aware I was talking to a lot of artists for whom being unable to tour was
going to be financially devastating.
What came to my mind was the idea that
this COVID season was a kind of exile, and I thought of Jeremiah 29:5-7, where
God tells the Israelites that, in a time of exile, you should plant gardens and
seek the welfare of the city in which you find yourself.
I suggested that, for musicians,
"planting gardens" might mean that this would be a season to write
new songs, or at least to cultivate the soil for the writing of new songs by
doing the sorts of things that nurture creativity (reading great literature,
listening to great music, slowing down, praying, listening.)
After I gave the speech, I felt
hypocritical because I hadn't been writing much new music at all. So I tried to
practice what I preached; slowing down, paying attention to meaningful things,
praying, creating space.
My duo partner Spencer Capier wrote
a haunting fiddle melody called "After This," which we ended up turning into a song and a
fan-sourced video (fans
sent in their own photos and videos showing how they were experiencing
lockdown)—all done from our respective houses in quarantine.
Working on that song seemed to
unlock something for me, and I experienced quite an intense wave of creativity,
resulting in two new projects (my first in over five years.)
Strikingly the second part of that
biblical advice—to seek the welfare of the city—has become increasingly
important during this COVID season as well.
Not only in terms of following the
guidelines to reduce the spread of the coronavirus, but also in terms of paying
attention to the heightening tensions around racial injustice and seeking to
figure out how we can best be allies.
What is your hope for the church
when the pandemic is over?
My own church (Pacific Community
Church in Cloverdale, B.C.) converted our sanctuary into a food bank while we
weren't having in-person services, and there was something pretty beautiful
about that.
Yet at the same time, it has
surprised me how intensely I have missed singing together in that very space.
I hope we will emerge from this
season more adaptive and innovative (having learned much about how we can
connect online and still "be" the Church in the absence of our normal
conventions), but also more grateful for the gift of community, and more aware
of our need for each other.
Don Amero
Don, of Winnipeg, is a roots/country musician who attends Good News
Fellowship. Visit his website at https://donamero.ca/
How has the pandemic affected you?
Once the Pandemic hit I lost all the gigs I had lined up from April to
September. It was tough to lose those shows, however I have been going pretty
hard in my career for over a decade and in some ways the forced "time
out" was a welcome reprieve.
I have three little children, so while I wish the pandemic had not been
it has afforded me some good quality and quantity time with my family.
Album sales over the last few years have been taking a hit due to the
popularity of digital streaming platforms, so it wasn't much of a hit there. In
fact my streaming numbers have gone up significantly this year.
What is the financial impact?
Financially it hasn't been as much a strain, but I attribute that to
many years of hard work and the "back pay" of royalties are catching
up to that work. So while for many artists it's been an extremely tough
year financially, 2020 actually hasn't been that hard on my business.
That said, that well is not an cup overflowing, so I am hoping that 2021
will see us being able to have shows again, but I believe for that, we're at
the mercy of a vaccine for this COVID 19.
What can people do to support artists during this
time?
There's quite a few ways people can support either with finances or
without. A few simple ones are: playing our music on streaming platforms. At
least in the country genre, those numbers can swing some radio support your
way.
Liking, sharing and engaging our social media content can go a long
way in helping get our music heard. I know for me personally, I have a Christmas
show coming up and it will be a virtual concert with a small fee. I'd love
to see that be a thing people could get behind and support.
What gifts or opportunities has the pandemic
brought?
I know I'm not alone here, but perhaps the best thing this season has
brought me is an appreciation of the time we do have together. We all
strive for connection and the loss of connection between artist and music lover
is a really heavy weight right now.
I have a feeling there's going to be some pretty epic gatherings once
this virus clears and the relationship between artist and fan will be
strengthened beyond what we've seen before.
What is your hope for the church when the pandemic
is over?
My hope is that the church would focus less on itself and more so on how
it can make greater positive impacts on the community around them. I think we
often get stuck on the differences internally more so than focus on what we're
being called to do.
Jon Buller
Jon, of Vernon, B.C., isn’t sure what to call his musical style anymore. “I used
to say ‘modern worship,’ but what does that really mean?” he asks. “I am a
Christian music recording artist.” He is an ordained minister in the Christian
and Missionary Alliance church of Canada. Visit his website at https://www.jonbuller.com/
How has the pandemic affected you?
All public events were cancelled or postponed. CD sales? I have a
small closet full of boxes of Cds that will be recycled someday . . . or it might
take 10 years to sell to folks that still use that mode of technology to listen
to music.
What is the financial impact?
COVID, combined with the cultural shift of technology and streaming, has
been the perfect storm for artists. Viable revenue models have been virtually
erased.
Streaming revenues for artists that make their living touring and
selling their music have been diminished to the point that monetizing music
revenue is next to impossible unless you are experiencing mass popularity.
What can people do to support artists during this
time?
Any artist that is ‘crowdfunding’ could receive support directly through
crowdfunding; it is ’the only’ real viable business model right now.
People expect their music ‘for free’ and music has been de-valued by
technology to the point that artists and record labels can no longer establish
viable ongoing business models for their success or livelihood.
What gifts or opportunities has the pandemic brought?
COVID has required not only artists but anyone with a message, to be
willing to learn to communicate their message via technology. Anyone not
willing to learn or adapt will no longer have their message heard. Anyone
willing to embrace technology and learn to communicate and deliver their art
form in a new way will survive and even possibly thrive.
But the question holds the challenge. Many people are not willing to see
the current circumstances as being opportunities. Instead they are “waiting it
out.” Those who will continue or even thrive in the future are those that
are embracing the challenge and mining for the opportunities that have been
presented to them.
In my world that means investing time and money into live-streaming,
video / audio, internet marketing and creating products that are exciting,
educational, interesting and entertaining in the world of the arts, modern
worship, visual and performance arts, and leadership.
Also, realizing that many people need help, affirmation and encouragement
in those areas, and even that presents an opportunity and business model that
can be viable in the future in the area of training and education. This is a
clear win-win. I need to learn, but so does everyone else.
What is your hope for the church when the pandemic
is over?
I hope the Church will be willing to adapt and learn. The Church
must be relentless in reflecting the Creator who gave us creativity. We must
not recycle or re-deliver our offering to the world, but instead re-think
creatively what the world needs and ask how we can serve the world continuing
the great commission to make disciples.